Facial Bars Are Taking Over Skin Care

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Solid skin care has had quite the glow-up, complete with gorgeous bar soaps that are exciting to use and shaving cream bars and sticks so you can shave without standing in a slippery pile of foam. Right now, facial bars are having their moment with gentle cleansing bars and moisturizing face stones.

“Skin-care bars use significantly less water to manufacture than liquids and creams,” says Jenn Stryker, body and hair care expert at Good Time, which launched a facial cleansing bar ($17) in February. “Less water also means the formula is more concentrated; the ingredients aren’t diluted in a 90 percent-plus base of water. Plus, you get far more uses out of a bar than a liquid formula—one of our facial cleansing bars is equal to about three 8oz bottles of liquid facial cleanser.”

Plus, facial bars are often plastic-free, either housed in cardboard or reusable glass jars.

“Bars are less wasteful,” says Giselle Go, co-founder of DamDam, which launched its face wash bar ($47) in February. “They don’t need primary packaging components, and the formulation can be kept at its simplest and most minimal.”

Cleansing bars

Traditional bar soaps are made with drying and stripping ingredients, but this newer generation is designed with skin health in mind and is much more gentle. “Cleansing bars require a specific pH balance,” says Stryker. Because these bars are designed to work with your skin’s pH, they won’t have the same complexion-harming effects as their predecessors.

On the innovation front, these formulas are much better than the bar soaps of Yore. For example, the Good Time facial cleansing bar is made with moisturizing ingredients that can still do their job even when rinsed.

“It was important to me to incorporate beneficial ingredients that specifically enhanced the performance of a rinse-off formula, because most of it goes down the drain,” says Stryker. “That’s why we added squalane and glycerin to help moisturize skin, oat kernel extract to calm skin, and willow bark extract to help balance the skin. These ingredients can be effective even if they only interact with skin for a short amount of time.”

Moisturizing bars

Moisturizing facial bars are still pretty new to the game. Kate McLeod, the brand that really put solid moisturizers on the map with its Body Stone, launched a facial version ($68) in February. It remains one of very few moisturizing facial bars out there.

What makes lotion bars so wonderful for some makes them a nightmare for others—they leave behind a thick and heavy sheen. As someone with dry skin who wants to look like a baby seal before bed, I love these bars as the final step in my nighttime routine. But if you prefer lighter-weight moisture, these may not be for you.

Although skin care comes in so many different forms—serum, cream, gel, and lotion, to name a few—facial bars are untrodden territory for many. Whether you’re looking to cut down on waste, build your arsenal of TSA-friendly beauty, or just want to try something new, facial bars are the perfect addition to your routine.

Kate McLeod, Face Stone — $68.00

Payot, Organic Nourishing Massage Bar — $23.00

The star of this face and body massage bar is organic rosemary essential oil, grown in Corsica Island, France. Its supported by eight other natural ingredients like cocoa seed butter, oat kernel oil, vitamin E, and sunflower seed oil to nourish skin, leaving it soft and silky.

Ethique, The Perfector, Hydrating Solid Face Cream — $9.00

Designed for dry skin, this creamy bar uses kokum butter, jojoba oil, and hyaluronic acid to soften skin and protect it from transepidermal water loss. Use it morning or night, just be sure to let it soak in for a few minutes before make-up or SPF application.


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